UPDATE: Subscriptions
After offering The Subscription Box for over 2 years with loads of amazing products inside, it's time to make some changes. Ultimately, this is mainly down to costs, as are most things when it comes to running a business. Over the last year, I have often spent more money than I have made on both the Subscription Box extras, and the Book Club extras.
I have also spent way too much time on the boxes, which has impacted the rest of my shop's contents, and my online presence. As I can't actively share what I'm making for the boxes on socials, I've found I'm a lot quieter on the internet which isn't ideal when it's my main source of advertising!
I have two possible ways of dealing with this problem:
a) Increasing the cost of the box by £5 a month
b) Decreasing the amount of stuff that goes in a box (i.e. removing the extras)
So, I've decided to go for option b because I think their price point is where it should be for a monthly treat. From February onwards, both of my monthly subscriptions will be purely earring based with no additional extras. Here's a rundown of what you will now get in each box:
The Subscription Box
Daisy Tier: 1 pair of exclusive earrings or a multipack, worth a minimum of £12 but usually more. Plus, the usual hot drink or sweet treat.
Peony Tier: 2 pairs of exclusive earrings or multipacks, worth a minimum of £12 each but usually more. Plus, the usual hot drink or sweet treat.
Em's Book Club
Without Book: 1 pair of exclusive earrings or a multipack inspired by the cover and contents of the Book Club's pick. Plus, the usual hot drink or sweet treat.
With Book: 1 pair of exclusive earrings or a multipack inspired by the cover and contents of the Book Club pick, and a brand new paperback copy of the book. Plus, the usual hot drink or sweet treat.
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I will still occasionally put in an extra of some kind. For example, I really enjoy the Book Club challenge posters so I'd still like to offer them at the beginning of the year! But when I do pop in an extra, it'll be super unlikely for it to be something outside the realm of my usual products, such as a design from an other small business.
I truly hope you understand why I am making these changes. I know it's always a bit awkward when businesses talk about profit margins and making money, but at the end of the day, this is my full time job and I have to make sure I can get by.
If you're currently subscribed, you'll get an email shortly with the changes detailed. It'll be followed up with a link to your Subscriber Portal where you can adjust your subscription as you see fit.
January's All Stars box will be the final one to have an additional extra in it. I hope you like it!
Thanks for being here. I really appreciate every single one of my customers.
Em x